Advertisement Server Project

 

Project Objective

            Today advertisement has come to occupy empty spaces in every aspect of our life, be it between TV shows, in empty spaces on the highway, between phone calls, in empty pixels on our mobile phones, etc. This sector has been exponentially growing with the advent of social media and social networks.

            This Advertisement Server system will be maintained by an advertisement group and will help them better manage the process of allocating advertisements. The objective of this system is to ensure that the advertisements are always updated as per client requirements and to automate the process from the creation of the order till its deployment.

            This Advertisement Server system will be equipped to handle advertisements that can be deployed either on television, on mobile phone apps, on websites or over the radio. Each style of deployment will have recommended specifications for the advertisement. A client can create an account on the system and choose the style of deployment and make the payment as per the plans shown. Based on the specifications given the client can make their advertisement based on the method of deployment chosen either as a video clip, a picture, a GIF image or an audio clipping. After this the client will be able to choose the timings (for TV and radio) or websites/mobile apps they want and will be able to see a preview of how the advertisement will be presented. Clients can also use a built in tool to make minor changes to the advertisement.

            Some clients may have a recurring order for advertising and a special feature of this system is the ability to update the advert segment on demand. The advertising company will set a deadline for when the advertisement has to be finalised and the client can update the advertisement at any time till this deadline. The advertising company can upload the advertisement to the different channels via this system. Since this system makes the process very simple it is expected that the advertising company will have many more orders from clients and this system will even help in handling large volumes of orders.

Advertisement Server Snapshot

Existing System

            In the existing Advertisement Server system clients have to personally visit the advertiser to finalise the terms, then for payment, then for providing the advertisement material and for any clarifications after that. It is very difficult for clients to edit the advertisement at will and sometimes outdated advertisements are shown due to the difficulty in changing the content. The whole process is lengthy and does not allow for the flexibility required to effectively tap the opportunity presented by modern avenues for advertising, such as mobile apps and websites.

Proposed System

            The proposed Advertisement Server system will make the process more flexible and will reduce the time required for uploading the advertisements. It can reduce human errors in this process as well. It makes the procedure easier for the client and will enable the advertising agency to tap a larger market. The advertising company only needs to worry about procuring clients and channels for advertisement dissemination.

Advertisement Server Modules

Admin: The admin module will be able to create user accounts and will have access to details of the different orders. The admin module can be used to make any changes in advertisement specifications and details of methods of advertisement deployment.

User: The user module can be used to confirm order terms and complete payment. It can also be used to upload advertisement and schedule deployment times.

Editing: The editing module can be used by the user at any time to perform minor edits to the picture, video or audio of their advertisement. It will be a very powerful tool but will be easy to use. This will help make last minute changes without having to use another system for the same purpose.

Software Requirements

• Windows XP
• C# .NET with ASP.NET
• MS SQL Server 2005 Express

Hardware Requirements

• Hard Disk – 2 GB
• RAM – 1 GB
• Processor – Dual Core or Above
• Mouse
• Keyboard
• Monitor
• Printer

Download Project

Abstract Download	Download Abstract
Advertisement Server Source Code	Download Source Code
Advertisement Server Database	Download Database
Project Report	Download Report